The significance of seamless communication and building a superior relationship with the target customers can no longer be denied. To build such a type of relationship, it is important to have a robust CRM (customer relationship management) platform with the provision for SMS integration.

As a robust and cloud-based Customer Relationship Management Software (CRM), Salesforce continues to rule the CRM space. This is primarily due to the wide array of features and functionalities, customizability, and integration capabilities offered by this innovative platform.

To remain competitive businesses are looking for new ways to promote their product and services. While there is no dearth of marketing channels through which businesses can use to promote their brand, SMS (Short Messaging Service) continues to be one of the most effective ways of doing so.

Text-messaging or SMS (Short Messaging Service) has always been a preferred mode of communication for businesses. This is primarily because of the greater penetration effect, greater customer reach, cost-effectiveness, and most importantly its non-reliance on the internet.