In today’s digital age, customer expectation is at an all-time high. Customers expect real-time fulfillment. They want personalized, relevant, and accurate answers faster than ever. They no longer have the patience to fill out a form to receive a quote, send an email to get price information, or wait in queues to get answers to simple questions. In short, they want answers in real-time and quick resolution to their concerns. While traditionally human agents have managed customer experiences, digital marketers across businesses are now adapting to new customer expectations while having to work with slashed marketing budgets. Marketing and sales teams are adopting emerging technology such as Artificial Intelligence (AI) and Natural Language Processing to drive more meaningful marketing and sales campaigns.